Roc Nation Sports, an agency founded by rapper Jay Z, now plans to enter the rowld of boxing.
In an interview with ESPN, Michael Yormark, president and chief of branding and strategy for Roc Nation, said the sport needs a new player and the agency wants to make a different in the sweet science.
“This is a huge priority to us. This is a highly serious business to us.”
The agency signed David Itskowitch as the chief operating officer of its boxing division. Itskowitch, who has 18 years working as an executive in boxing, has worked for HBO and was responsible for programming the network’s fights. He later worked with Lui Dibella on his own company, then moved to Golden Boy Promotions as its chief operating officer.
Itskowitch said Roc Nation has already secured a promoters license in New York and Washington D.C. and that the promotion will have their fist event by the end of the year.
“We’re looking to make an immediate and dramatic impact on the sport. We feel we can do that, and we plan to build Roc Nation Sports into a boxing brand by leveraging Roc Nation’s current marketing, public relations and branding infrastructure. We’re going to brand Roc Nation Sports fighters, and we’re confident that branding will lead to financial opportunities both in and out of the ring that will be available nowhere else.”
Since its establishment in April 2013, Roc Nation has signed several athletes, including Kevin Durant, Robinson Cano and Geno Smith. I’m sure they’ll get a few notable names under their banner, however this is a great opportunities for prospects. Although Roc Nation is a new agency, being attached to Jay Z will surely give them opportunities.